3 Marketing Strategies for Coffee Shops
If you're thinking about starting a coffee shop business, you might be wondering what you can do to make it stand out from the competition. Here are three things that Rebecca Senchak, a marketing expert with 10 years of experience, would do to grow a coffee shop business:
Create a memorable name and logo. Coffee is a brand-oriented product, and having a cute and fun name can make all the difference. Take Cha Cha Matcha, for example. Even though most NYC coffee shop sell matcha, customers will happily go to Cha Cha for a $7 fix because the name and branding are memorable.
Develop a weird signature drink. Lavender might not cut it anymore, so get creative with your signature drink. One coffee shop is known for its cereal milk that can be added to coffee, for example. Think outside the box and create something that will get people talking.
Market to regulars, not visitors. Out-of-towners will often default to Starbucks, so focus on building a loyal local customer base. Cha Cha Matcha is a great example of a coffee shop that has done this successfully.
By following these three tips, you can differentiate your coffee shop business from the competition and build a loyal customer base.
If you're interested in working with RS Consulting to develop a marketing strategy for your coffee shop business, you can contact us here. We have extensive experience in branding, social media marketing, and customer acquisition, and can help your business stand out from the competition.
