Sold Out Event Strategy

From Stressed to Sold Out

I know your biggest fear.

You plan an amazing event. You put down a deposit for a venue, buy a charcuterie spread, and even make your own playlist. You put up a website, make a cute Canva graphic, and share it all over social media.

And on the day of the event, no one shows up.

You feel embarrassed. Stressed. Rejected. And even a little angry…

I know because I’ve been there.

I’ve been creating events for a looong time (almost 10 years) and I’ve seen it all. Getting locked out of venues, fearing the 0% attendance rate, cancelling for emergency weather…

And if you only take away 1 piece of advice from me, it’s that:

Creating great events doesn’t have to be complicated or stressful.

Because along with all the bad, I’ve seen the most amazing side of events

  • Selling out from almost-all organic marketing

  • Being approached by industry leaders who want to collaborate

  • Seeing repeat faces at events and building authentic relationships

  • Hearing how your event brought together new friends, business partners, and clients

  • Feeling the momentum building as you grow as an industry leader

Right now, you may be stressed because your first big event is quickly approaching….

And that’s completely normal.

I was so nervous before Elevate ATX’s first event, I couldn’t eat anything the day of. And for the weeks leading up, I lost a lot of sleep imagining ever worst-case scenario.

And now, I know how different it would’ve felt if we had had support.

I wish there had been someone my co-founders and I could’ve talked to about our strategy and our questions. Someone who had already been through it who could guide us and help us avoid the typical early mistakes that most people make.

That’s why I started the Sold Out Event Strategy program.

This program is for event-repreneurs and community builders

who want to grow their business with events.

This program has two paths:

1.Events-as-Offers

This path is for the entrepreneur who wants to add events as part of their offering.

You may have an existing community or following you want to monetize, or you want to have more in-person offers to compliment your online coaching or digital courses.

We’ll focus on:

  • Marketing events within your business

  • Integrating events into your offer suite

  • Aligning on a profitable pricing strategy

2. Events as Lead-Gen

This path is for entrepreneurs who want to leverage events as a form of lead generation for their other offers.

You may already have an existing business, or you may just be starting out. You want to use events to meet potential clients, market your business, and position yourself as an industry expert.

We’ll focus on:

  • Using events to generate high quality leads

  • How to sell without being salesy

  • Creating memorable events without a large budget

Pricing

$350

Includes four 45-min one-on-one strategy calls, and unlimited access to Voxer for questions and coaching.

Option to continue into monthly coaching client after the first month.

1-1 client (Unlimited Voxer access + two 1-1 calls, $250/month)

Here’s What Happens When You Sign Up:

  1. We’ll setup our first call together. I’ll email over a questionnaire so you can prep ahead of time.

  2. On our calls, we’ll loosely follow the Sold Out Event Strategy formula, but each session will be led by you and what you’d like to focus on. We can go through every aspect of your event strategy together, or we can focus on the key areas you’re struggling with most.

  3. During our first month, we’ll meet for 45-min every week to help you build momentum and to provide the initial accountability that most of us need.

  4. After our first month, you’ll have the option to continue working together as a 1-1 client (Unlimited Voxer access + two 1-1 calls, $250/month)